Rihanna, along with Kendo Brands, a LVMH-owned beauty developer, has launched her global makeup brand, Fenty Beauty, in what is called “an unprecedented” 1,600 stores across 17 countries on one day. The highly anticipated brand is said to “redefine the rules with light-as-air formulas that love to be layered,” in a global lineup of shades designed for all.
 
Rihanna was inspired to create Fenty Beauty after trying to find products that worked across all skin types and tones. With the entertainer’s mandate of inclusivity, Fenty Beauty offers a wide range of products for traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.
 
According to Rihanna, the edgy and feminine brand is based on The Fenty Face. “The Fenty Face was created for women of all skin tones, of all personalities,” she says. “These steps are key to starting your makeup, no matter the look you’re going for. This is where the fun begins” For Rihanna, the secret to radiance lies in the very first step of the Fenty Face, a soft matte filt’r-because no matter your skin type, adding glow on glow = unwanted shine. The second step? Layer your highlight for strategically-placed glow-it’s all about lighting up where you want. Lastly, get ahead of shine by blotting on the fly, wherever and whenever; Rihanna believes that being photo-ready means being shine-free. This process is at the core of this 91-sku line, which includes 40 shades of Pro Filt’r Soft Matte Longwear Foundation; 1 universal Pro Filt’r Instant Retouch Primer; 30 magnetic Match Stix Skinsticks, in both matte and shimmer finishes to contour, correct, conceal, highlight and blush; 6 cream-powder hybrid Killawatt Freestyle Highlighters for face and eyes; Invisimatte Blotting Powder and Paper; 1 universal lip gloss known as Gloss Bomb; and a variety of application tools.
 
In addition to creating every detail of each product in her cosmetics collection, Rihanna also personally appointed three prestigious makeup artists to represent Fenty Beauty around the world. This Global Artistry Team includes James Kaliardos as Resident Artist, and Priscilla Ono and Hector Espinal as Global Makeup Artists.
 
Fenty Beauty by Rihanna is available starting September 8, 2017 at Sephora, FentyBeauty.com and Sephora.se (Sweden)